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Revitalize.
Invest.
Support.
Empower.
THE
R.I.S.E.
CAMPAIGN
KYLON FREEMAN
WARD 1 ALDERMAN HOLLY SPRING MS.

THE GOAL
The project focused on transforming the RISE campaign vision into a cohesive, recognizable, and community-centered visual identity that could connect with residents across both digital and physical spaces. From the campaign logo to large-format print materials, every design element was developed to communicate leadership, progress, community investment, and collective empowerment.

Campaign Branding & Visual Identity
The branding system established a consistent visual language for the campaign, including the RISE logo, campaign graphics, typography, color direction, and supporting visual elements. The identity was designed to create immediate recognition while reinforcing the campaign's four core pillars: Revitalize. Invest. Support. Empower.




LOGO


Typography
Color Palette
RISE
ROBOTO
ABCDEFGHIJKLMNOPQRSTUVWXYZ
JADE LABEL LUXURY LIBATIONS
KYLON FREEMAN
POPPINS
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

PRINT DESIGN
High-impact promotional designs created to communicate the RISE message and candidate information clearly.
POSTERS
YARD SIGNS
BROCHURES
EVENT FLYERS
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