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Revitalize.

Invest.

Support.

Empower.

THE   
R.I.S.E.
CAMPAIGN

KYLON FREEMAN

WARD 1 ALDERMAN HOLLY SPRING MS.

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THE GOAL

The project focused on transforming the RISE campaign vision into a cohesive, recognizable, and community-centered visual identity that could connect with residents across both digital and physical spaces. From the campaign logo to large-format print materials, every design element was developed to communicate leadership, progress, community investment, and collective empowerment.

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Campaign Branding & Visual Identity

The branding system established a consistent visual language for the campaign, including the RISE logo, campaign graphics, typography, color direction, and supporting visual elements. The identity was designed to create immediate recognition while reinforcing the campaign's four core pillars: Revitalize. Invest. Support. Empower.

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LOGO

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Typography 

Color Palette

RISE

ROBOTO

ABCDEFGHIJKLMNOPQRSTUVWXYZ 

JADE LABEL LUXURY LIBATIONS 

KYLON FREEMAN

POPPINS

ABCDEFGHIJKLMNOPQRSTUVWXYZ 

abcdefghijklmnopqrstuvwxyz

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PRINT DESIGN 

High-impact promotional designs created to communicate the RISE message and candidate information clearly.

POSTERS
YARD SIGNS
BROCHURES
EVENT FLYERS

SOCIAL MEDIA GRAPHICS 

Strategic social media graphics designed to strengthen the RISE campaign’s digital presence, communicate key messages, and engage Ward 1 residents through bold, consistent, and recognizable visuals.

ELECTION COUNTDOWN

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